The four digits on the back label tell you what is actually in the bottle. How to read a baijiu standard number, what 100 to 300 yuan really buys, where to shop outside China, and how not to get robbed when the occasion calls for a gift.
Moutai, Wuliangye and Guojiao 1573 side by side on one table. How to smell baijiu, where the burn comes from, what finish means, and what to eat with it.
Four fermentation pits in Luzhou have been working since 1573. The mud in their walls is the recipe nobody can copy, and the men who tend it cannot be replaced.